Studio Project
EcoCart Sustainable Identity
A sustainable retail identity designed for packaging, signage and mobile commerce.
Logo
Logo system · Packaging · Brand guidelines
ServiceLogo Design
Project typeStudio Project
ScopeLogo system · Packaging · Brand guidelines
The challenge
Define the real problem first.
Create a contemporary sustainable identity without relying on generic environmental clichés.
The approach
A focused solution for the task.
A simple cart-and-leaf mark, clear typography and natural colours create consistent recognition.
Memorable retail symbol
Natural but professional colour system
Consistent physical and digital applications
Project deliverables
A complete set of connected deliverables.
Every deliverable supports one consistent project direction.
01Primary and responsive logo suite
02Packaging applications
03Stationery and document system
04Practical brand guidelines