Discover
Clarify the goal, audience, scope and priorities.
Service 05
PPC Google Ads Services
Intent-led Google Ads campaigns built around tracking, efficiency and qualified conversions.
A structured account with reliable…What you receive
A complete, usable result.
A structured account with reliable tracking, focused targeting and ongoing optimisation.
01Account and market review
02Keyword strategy
03Campaign structure
04Ad copy development
05Conversion tracking
06Ongoing optimisation
Best suited to
Delivery framework
One clear process from start to launch.
Each stage ends with a clear decision or deliverable.
Define
Turn discovery into a clear plan and milestones.
Design and build
Create, test and refine around real user needs.
Launch and improve
Launch, review performance and improve what matters most.
Tailored engagement
Scope built around your goal.
Every ppc google ads project starts with discovery, then moves through agreed deliverables, reviews and milestones.
- Deliverables linked to the business goal.
- Clear milestones and focused review stages.
- Practical files and organised handover.
- A written scope, timeline and proposal.
Questions
What to know before starting.
Is the advertising budget included?
No. Google advertising spend is paid directly by the client and remains separate from strategy and campaign-management fees.
Can you improve an existing account?
Yes. Existing campaigns can be audited, restructured and optimised without rebuilding everything unnecessarily.
How is performance measured?
Tracking is aligned to enquiries, calls, purchases or other agreed conversion actions rather than clicks alone.